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Not e-mail, of course, but old-fashioned, stamp-licking mail. People waited patiently for days, weeks, and months as companies processed their answers on intelligence, attractiveness, quirks, and preferences, and would perhaps find them matches ... The questionnaire model dated back to the Scientific Marriage Foundation in 1957 and flourished throughout the '60s and '70s. Or both do., journalist Gay Talese described pornographer-to-be Al Goldstein as a subscriber to a "computer dating service" circa the mid-'60s (though apparently the service was, like many during this era, fraudulent).
Any time of profound social change calls for a good date."Inevitably, the singles game is putting technology to use," magazine declared back in 1967, "and the computer-dating service is growing as steadily as the price of a share of IBM." The article describes "punchcard-plotted introductions" that cost to 0. Harvard students founded a landmark computer-dating service around the same time, and as the reported in 1965, "Their banner reads 'SEX,' their creed is written on the circuits of a computer, and their initial organized uprising is called Operation Match." A black-and-white video celebrates the "computer marriages" emerging from Operation Match by 1968.